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Author: Irie

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_id="disnon" z_index=""][vc_column][vc_column_text] Myanmar's leading news and entertainment platform Duwun acquires the social-first agency Irie Digital [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="0" padding_bottom="14"][vc_column][vc_empty_space height="10px"][vc_column_text css=".vc_custom_1593087552543{margin-bottom: 10px !important;}"] IM Ringier Company Limited (trading as Duwun), a company jointly held by Ringier AG and its local partner, Information Matrix Company Limited, has entered into an agreement to acquire Irie Digital Acquisition of Irie Digital fits perfectly to the long term strategy for Duwun Associated change in the top management of Duwun [/vc_column_text][vc_empty_space height="22px"][vc_column_text] Yangon & Zurich, June 25, 2020 [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1593091159849{margin-bottom: 30px !important;}"]Ringier AG and its local partner, Information Matrix Company Limited (via joint venture entity IM Ringier Company Limited trading as Duwun) have agreed to acquire the social first agency Irie Digital in Yangon in order to further expand the range of services offered by its news and entertainment platform duwun.com.mm in Myanmar. Irie Digital, founded in 2017 by Rianne Roggema, offers end-to-end solutions for companies to expand and retain their customer base with the help of digital and social media. Duwun, founded in 2015, is focused on digital news, lifestyle and entertainment coverage for Myanmar millennials. With a total of around 17 million combined social media followers and 100 million video views per month, Duwun is today the number one in terms of readership in online media in Myanmar. "The acquisition of Irie Digital fits perfectly to our long term strategy for Duwun. We see a huge demand from companies in Myanmar for localised digital content that is tailored to their customers interests and lives up to global standards. With the strategic and creative expertise of Irie, we will be able to innovate new content that engages consumers and offers robust and end-to-end solutions for brands, organisations and advertisers. I am excited to welcome the team of Irie Digital as part of our activities. Together we will further shape the digital landscape in Myanmar", says Benjamin Gajkowski, Head of Ringier Asia. "We're a team of creative mathematicians. From our inception, we’ve adapted and proactively catered to the ever-growing needs of our clients. Until this point, that’s meant being a social-first digital agency. But we believe in going beyond social to deliver targeted digital experiences that combine cutting-edge concepts with calculated strategy to connect with the right consumers, in the right place, at the right time. Duwun and Irie Digital are the right match. I am looking forward to add additional services to Duwun's offering", says Rianne Roggema, currently Managing Director of Irie Digital. With the integration of the agency, key employees will move to Duwun. Jesse Gage, current General Manager of Duwun, is leaving the company in the near future to take up a new challenge within Ringier. In the coming weeks, he will commence the hand-over of his leadership responsibilities to Rianne Roggema and will continue to support Duwun throughout the leadership transition period. "I am very happy that with Rianne Roggema we could win a digital expert of the Burmese market as the future CEO of Duwun. Rianne has gained a lot of hands on experience in building a business, which will be of considerable benefit to the further development of Duwun", says Benjamin Gajkowski. "At the same time I would like to thank Jesse Gage - also on behalf of the two joint venture partners - Information Matrix and Ringier - for his passionate and dedicated work in establishing Duwun in the Burmese market. I wish him all the best and much success for his further professional development."[/vc_column_text][vc_empty_space height="22px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row]...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_id="disnon" z_index=""][vc_column][vc_column_text] COVID-19 The #GetSocial Bulletin [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="0" padding_bottom="14"][vc_column][vc_empty_space height="10px"][vc_column_text css=".vc_custom_1588229371964{margin-bottom: 10px !important;}"] Welcome to Irie's rolling news feed, covering important platform updates from Facebook, Google, Instagram, YouTube and LinkedIn during the COVID-19 outbreak. We'll also highlight examples of digital campaigns from Myanmar and international brands that are having a positive impact on #coronacomms. [/vc_column_text][vc_empty_space height="22px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text] [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] 3rd June 2020 [/vc_column_text][vc_column_text] LinkedIn launch Stories [/vc_column_text][vc_column_text] Following in the footsteps of Instagram, Facebook and Snapchat, the world's leading professional networking site, LinkedIn, is rolling out a 24 hour stories feature. Users will be able to upload photos and videos up to 20 seconds, and tags, text overlays and stickers. Unlike other social media sites, LinkedIn is urging users to keep the personal posts to a minimum and instead focus content on professional news and updates. Lynn Chouman, editor at LinkedIn News, says Stories will offer "an accessible and convenient way to share updates, industry news, and professional content". Currently only available in Brazil, the Netherlands, and the UAE, we expect to see a global rollout coming soon. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_separator css_animation="bounceIn" type="normal"][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text] [embed]https://www.instagram.com/p/CA6h-5fgi0p/[/embed] [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] 3rd June 2020 [/vc_column_text][vc_column_text] Staying visible during lockdown [/vc_column_text][vc_column_text] As restrictions begin to ease and citizens tentatively emerge from lockdown, many businesses across Yangon are reigniting their marketing efforts, giving customers a reminder of services that are back up and running. This is most notable across the food and beverage industry, many of whom are making great efforts to put into practice safe social distancing measures in restaurants, bars and cafes. This reinforces the point that, while small businesses have been widely affected by COVID-19, it is important to keep a digital presence going in order to reconnect with users seamlessly when the time comes. This post from Locale caught our eye, with simple use of dynamic movement and vibrant messaging, a welcome highlight in the feed. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_separator css_animation="bounceIn" type="normal"][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text] [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] 2nd June 2020 [/vc_column_text][vc_column_text] Facebook launch Shops [/vc_column_text][vc_column_text] COVID-19 has had economic ramifications across almost every sector globally, but in particular, it has hit small businesses hard. Facebook has recently launched 'Shops', a free service which allows small businesses to set up an online store and sell products direct to customers within the platform. Shops are being rolled out to businesses who sell with Instagram Shopping, a Facebook Page shop, or both, and payment methods currently include Paypal or Stripe. Whether further integration with mobile wallets will be possible, making this product a viable option for Myanmar businesses, remains to be seen, but any tech that lowers the barrier to entry for small businesses right now is a positive. More info here. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_separator css_animation="bounceIn" type="normal"][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text] [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text] 20th May 2020 [/vc_column_text][vc_column_text] Facebook buys Giphy [/vc_column_text][vc_column_text] Facebook has shelled out $400 million on the purchase of Giphy, the gif platform much beloved by meme makers and social media commentators. Launched in 2013, the platform has a sizeable monthly active user base of 64 million. It is unclear what Facebook's plans are for the platform in the short term as it will continue to exist as a standalone service, for now. However, the platform is integrated into other competitor services such as Apple’s iMessage, Snapchat, Telegram, and TikTok, and industry insiders have opined that future Facebook product development and content strategies would of course benefit from user behaviour insights gleaned from these competitors. Watch this space for further developments...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_id="disnon" z_index=""][vc_column][vc_column_text] EVERYTHING YOU NEED TO KNOW ABOUT SOCIAL MEDIA POLICY CHANGES DURING COVID-19 [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="0" padding_bottom="14"][vc_column][vc_empty_space height="10px"][vc_column_text css=".vc_custom_1586342921373{margin-bottom: 10px !important;}"] Global digital marketing trends are rapidly shifting in response to COVID-19; lockdowns and social distancing practices are changing the way consumers are using social media platforms; and every platform is rolling out a raft of updated rules around what is acceptable for both content creators and advertisers. [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586342698686{margin-bottom: 10px !important;}"] A number of policy changes have been put in place to stop the spread of disinformation, tighten up restrictions on acceptable advertising practices, and avoid content creators from monetising and profiting from the global pandemic. In our next #GetSocial blog, we roundup all the policies that have recently been put in place by big hitters Facebook, Google and Twitter, and what brands and advertisers in Myanmar can do to evolve. [/vc_column_text][vc_empty_space height="22px"][vc_separator type="normal"][vc_column_text] Facebook & Instagram [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586352703719{margin-bottom: 30px !important;}"] Ad approvals slow down To protect against the spread of infection among staff the social media behemoth has put a significant number of contractors who work in its moderation and ad-checking teams on paid furlough. Privacy concerns prohibit staff from using unsecured networks at home which means that remote working is not an option - therefore, Facebook has warned a slow-down in approvals for ads is expected in the coming weeks and months.[/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347776247{margin-bottom: 30px !important;}"]Impact on brands: This means preparing for delays and ensuring no changes are made after ads have been submitted. Additionally, it’s worth considering running campaigns for a longer duration and submitting multiple creatives to keep brand awareness high whilst limiting the amount of times consumers see the same ad appearing in their feeds.[/vc_column_text][vc_empty_space height="22px"][vc_column_text css=".vc_custom_1586352674242{margin-bottom: 30px !important;}"] Policy against COVID-19 ad content Facebook has suggested all its advertisers "to refrain from using images such as medical/breathing face masks, hand sanitizers, surface disinfectant wipes, and COVID-19 test kits". [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347789070{margin-bottom: 30px !important;}"]Impact on brands: Take this time to spread information organically. Coronavirus comms is not a bandwagon to be jumped on – stick true to core product or service offerings and, if it’s relevant, highlight a way your business can provide a service or product that can help protect the safety of consumers during lockdowns; delivery services and mobile payment apps are a great example of this. Stay tuned for an upcoming blog where we’ll give a rundown of what well-considered branded content looks like in these times.[/vc_column_text][vc_empty_space height="22px"][vc_empty_space height="22px"][vc_column_text css=".vc_custom_1586347109065{margin-bottom: 30px !important;}"] COVID-19 Information Centre Facebook added a Coronavirus (Covid-19) Information Center to its mobile application, which links to official news sources and WHO advise alongside the latest news, tips and community requests related to coronavirus.[/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347802905{margin-bottom: 30px !important;}"]Impact on brands: This reinforces Facebook’s commitment to cleaning up false or misleading content, and promoting authoritative information for users who might look elsewhere for news. Facebook, Instagram, Google and Twitter have all put in place policies to fight fake news and misinformation – so how a brand approaches their outward facing communications is more important than ever.[/vc_column_text][vc_empty_space height="22px"][vc_separator type="normal"][vc_column_text] Google & YouTube [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347275993{margin-bottom: 30px !important;}"] Updated Google Ad policy (March) Google updated its inappropriate content policy including: "Content that potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event". Examples could be: Appearing to profit from a tragic event with no discernible benefit to users; Price gouging or artificially inflating prices that prohibits/limits access to vital supplies; Sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; Using keywords related to a sensitive event to attempt to gain additional traffic [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347815879{margin-bottom: 30px !important;}"]Impact on brands: Brands should give careful consideration to the messaging and visuals used in ads delivered across GDN, looking closely at tone of voice and proactively sharing information about business hours and stock availability. Assessing whether the subject matter is appropriate for the current climate is vital, for example, now is not the time to promote cut price travel and event ticketing deals. Think about the reputational damage risk of serving certain ads to audiences right now. Some useful tips of how to navigate campaigns throughout COVID-19 can be found here.[/vc_column_text][vc_empty_space height="22px"][vc_column_text css=".vc_custom_1586352560436{margin-bottom: 30px !important;}"] Official news sources Similarly to Facebook, Google is linking to the WHO website on many of its products including Maps and Google search.[/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347832284{margin-bottom: 30px !important;}"]Impact on brands: If you are communicating COVID-19 updates across your branded channels, make sure the information is coming from reputable sources. All platforms have introduced more stringent content takedown policies, so anything that perpetuates fake news or misinformation is at risk of being removed without notice.[/vc_column_text][vc_empty_space height="22px"][vc_column_text css=".vc_custom_1586347979092{margin-bottom: 30px !important;}"] YouTube creators YouTube has encouraged creators to support with content that will ‘Spread the word to stop the spread’. If they choose to use YouTube to share content to #StayHome, they should consider videos that are helpful, fun and informational and tag #StayHome and (cook/dance/read etc) #WithMe. Here’s some inspiration.[/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347842340{margin-bottom: 30px !important;}"]Impact on brands: Although this content is monetizable, there are strict rules: distressing footage of sick people, medical misinformation and pranks & challenges are not allowed for monetization. A full list of how YouTube is updating policies can be found here.[/vc_column_text][vc_empty_space height="22px"][vc_separator type="normal"][vc_column_text css=".vc_custom_1586331434279{margin-bottom: 20px !important;}"] Twitter [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347887345{margin-bottom: 30px !important;}"] Ad spend Twitter has been the first social media platform to acknowledge ad revenue has taken a hit in light of the recent outbreak: “The Covid-19 impact began in Asia, and as it unfolded into a global pandemic, it has impacted Twitter’s advertising revenue globally more significantly in the last few weeks,” Twitter CFO Ned Segal said in a recent statement.[/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1586347855185{margin-bottom: 30px !important;}"]Impact on brands: Although not a widely used platform in Myanmar, this is an indication that ad spend across the board is being reduced as many businesses scale back. Reviewing performance metrics across all platforms and finetuning campaign spend is more vital than ever. As brands reduce spend globally, we might see costs for ads start to also reduce - now can be the time to make use of that especially for things like app install campaigns.[/vc_column_text][vc_empty_space height="22px"][vc_column_text css=".vc_custom_1586345076974{margin-bottom: 30px !important;}"]So, that’s our recap of how the world of digital advertising currently looks across different platforms, thanks for sticking with us! Let us know on our Facebook or LinkedIn pages if you’ve got any requests for future blogs using #GetSocial.[/vc_column_text][vc_empty_space height="22px"][vc_column_text css=".vc_custom_1586344601458{margin-bottom: 10px !important;}"] Keep informed about the latest developments from official sources and follow these measures from World Health Organization and the Centers for Disease Control and Prevention. [/vc_column_text][vc_empty_space height="22px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row]...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_id="disnon" z_index=""][vc_column][vc_column_text] Your work from home starter pack Irie Digital [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="0" padding_bottom="14"][vc_column][vc_empty_space height="10px"][vc_column_text css=".vc_custom_1585824376010{margin-bottom: 10px !important;}"] Welcome to the inaugural Irie #GetSocial blog! As we move into a new chapter of remote working and virtual collaboration, we wanted to take this opportunity to share some of our own experiences and insights. So, over the next few weeks we will be posting additional content that explores what we know and love at Irie - all things digital! You can expect a mix of digital transformation advise, marketing tips, branding insights and social media best practices. First up, we’d like to share what’s been going on behind the scenes (and screens) at Irie...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_id="disnon" z_index=""][vc_column][vc_column_text] Your work from home starter pack Irie Digital [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="0" padding_bottom="14"][vc_column][vc_empty_space height="10px"][vc_column_text css=".vc_custom_1585824376010{margin-bottom: 10px !important;}"] Welcome to the inaugural Irie #GetSocial blog! As we move into a new chapter of remote working and virtual collaboration, we wanted to take this opportunity to share some of our own experiences and insights. So, over the next few weeks we will be posting additional content that explores what we know and love at Irie - all things digital! You can expect a mix of digital transformation advise, marketing tips, branding insights and social media best practices. First up, we’d like to share what’s been going on behind the scenes (and screens) at Irie...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_id="disnon" z_index=""][vc_column][vc_column_text] Your work from home starter pack Irie Digital [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="0" padding_bottom="14"][vc_column][vc_empty_space height="10px"][vc_column_text css=".vc_custom_1585824376010{margin-bottom: 10px !important;}"] Welcome to the inaugural Irie #GetSocial blog! As we move into a new chapter of remote working and virtual collaboration, we wanted to take this opportunity to share some of our own experiences and insights. So, over the next few weeks we will be posting additional content that explores what we know and love at Irie - all things digital! You can expect a mix of digital transformation advise, marketing tips, branding insights and social media best practices. First up, we’d like to share what’s been going on behind the scenes (and screens) at Irie...

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