case study

The Penthouse

Visual system and rebranding

The Penthouse is one of Yangon’s premier rooftop venues. An upscale restaurant during the daytime and evening, and a dance club by night, they needed a look and feel designed for social, with a premium and vibrant feel to reflect both the dining and bar experience.

our strategy.

01 / Brand consistency

Penthouse in one of the chicest spots in Yangon to enjoy a meal, cocktail and dance the night away. We wanted to translate the style and energy of the venue into digital with a social-first rebrand that would reinforce the Penthouse brand. 

03 / Templatizable design

Irie designed a flexible, templatized style, inspired by the Yangon skyline, that can be used for food, beverage and events. We also shot an initial image bank of food & beverages as well as interior and lifestyle. 

02 / User generated content

Up the game of Penthouse’s digital presence through localized, brand-driven content in order to drive sales. 

our work.

Our results.

16%

Here you could put a little explanation of what it is that your creatively mathematical genius brings to the table?

1.36

Here you could put a little explanation of what it is that your creatively mathematical genius brings to the table?

1.6k

Here you could put a little explanation of what it is that your creatively mathematical genius brings to the table?

1.4m

Here you could put a little explanation of what it is that your creatively mathematical genius brings to the table?

16%

Here you could put a little explanation of what it is that your creatively mathematical genius brings to the table?